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Features No Ceilings: Inside Scooter Braun s Growing Empire With a roster of superstar artists, alex pettyfer an expanding company, and a growing alex pettyfer family, the showbiz giant is out to prove that he can juggle it all. The music industry is dying. Album sales are down. There s an influx of artists who come and go. Longevity is a thing of the past. These are the type of negative comments that Scooter Braun is immune to. For the 33-year-old talent manager and entrepreneur who helped Justin Bieber , the Wanted, and Ariana Grande rattle the Billboard charts, there is no such thing as impossible odds, only great challenges to overcome. With an insane hustle, the brains for execution, and a discerning eye for talent in both music and the companies he invests in (such as a little car service called Uber), Braun succeeds (more often than not). Now, some 12 years deep into his career, recently married, and with a child on the way, he s looking to expand his portfolio through TV projects, like his CBS drama Scorpion , and his growing, wide-ranging entertainment and marketing company, SB Projects, which he launched in 2007. Growing his empire while growing his family might seem daunting from the outside, but for Braun, it s just another challenge he s excited to rise to. Early in your career, alex pettyfer people said you got lucky discovering Bieber on YouTube. Does your consistent track record since then provide validation for you? When people say that about you, it means you did your job. My job is not to be the all-star quarterback, but to be the coach. My artists wins are their wins, and their losses are my losses. That s the job, that s what a coach does. A hundred years from now, people probably won t even remember me. Am I conscious of [the hate]? Yeah, but it also drives me. I can honestly say that when there s hate out there, it s their issue, not mine. I m having a great time. I ve got an incredible alex pettyfer company, incredible artists, a beautiful wife, and a great family on the way. I ve got a great life. How hectic is your daily routine? There were 10 to 12 years where I averaged two to three hours of sleep a night. There were times when I didn t go to sleep for two days, but I d usually crash one Sunday a month for 16 to 18 straight hours, and then I d be rejuvenated. Now, I try to get six hours of sleep a night and live a healthier lifestyle. I have a rule where once a week I have a date night with my wife, and that s the time when I put my phone away and have calls forwarded to my assistant in case of emergency. Other than that, she understands what I do. She runs a non-profit organization alex pettyfer called Fuck Cancer, a movement dedicated to the prevention, early detection, and communication of cancer. So she has a large responsibility and is on call, too. But we make sure to make time for each other. How difficult is striking that balance between your work and personal life? Balance in general is difficult, but I refuse to go through life and just have work and not have good balance. I want to be an example, not only to my own children but also to artists and other entrepreneurs, that you can be a workaholic and also be a good husband and good father. How do you think fatherhood will change your professional life? My artists depend on me, but when I bring a child into this world that will be the first time in my life somebody is completely alex pettyfer depending on my wife and me for his survival. That will be first and foremost my priority. I surround myself with incredible, capable people, and the beautiful part about the artists I ve chosen to work with, and the artists that have chosen to work with me, is that we share the same family values. Every single one of my clients knows I m not going to drop the ball on my responsibilities to them, and [they] encourage me to be that father for my son. I ve always wanted family, alex pettyfer so I ve worked hard since I was a young kid because I knew someday I d have one and I wanted to make sure I could provide. The idea of doing all this work and not having a family to share it with is not something I m interested in. I ve always been driven to be the type of father my father was for me. My kid will make me a better man, and I ll be more understanding of everything around me because of the man you have to be in order to be a father. alex pettyfer Two years ago, when I interviewed you for Bieber s cover story , you both said the only competition he had, or the only person he aspired to be, was Michael Jackson. Do you still feel that way? It s funny, I talked to him about this today, and I feel like it s not competition. You nailed it with aspiration, because when you have to give up that much of your
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