Balmain posted five campaign shots across its Facebook, Instagram and Twitter baptiste giabiconi acc

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Home >> Apparel and accessories , Featured , Industry sectors , Multichannel , News , Nonprofits >> Article: John Varvatos features Ringo Starr to promote new collection Email this Print Reprints ARTICLE TOOLS SPONSOR Receive the latest articles baptiste giabiconi for free. Click here to get the Luxury Daily newsletters. John Varvatos features Ringo Starr to promote new collection By Nancy Buckley
The social video features Ringo Starr with several other celebrities playing drums, and a microsite explains baptiste giabiconi his foundation along with the photo campaign featuring the hashtag #PeaceRocks. The combination of Ringo, his foundation and the hashtag campaign blended with the John Varvatos brand may generate awareness of the fall/winter 2014 collection.
“What I thought was really intriguing baptiste giabiconi was first the quality which matches the brand itself, which is extremely high quality and second, the celebrities and the use of them,” said Erik Pavelka, CEO and founder of Martini , San Fransico, CA.
“I thought what they did, and not just how they shot it, but what they did with the celebrities baptiste giabiconi matches the brand perfectly, it his high end, but hip high end, it s a little edgy,” he said.
“If the guy who is buying John Varvatos is maybe older and has money, he definitely still wants to think of himself as hip and that video, both with celebrity baptiste giabiconi usage and execution drives very well to that brand message.”
Ringo & Friends The video begins with Ringo playing the drums as words across the screen announce that the video is a John Varvatos film starring “Ringo & Friends.” Ringo speaks about his start with drums as various people, including Jimmy Kimmel, Chad Smith, baptiste giabiconi Stephen Tyler, Matt Sorum, Jeremy Piven and John Varvatos step up to try the instrument. baptiste giabiconi
Ringo informs the viewer that his dream was to play the drums and he received his first set at the age of 13 from his stepdad. The video continues with interludes of drum playing by Ringo and the other celebrities.
The video is in black and white, and at the end Ringo and the others are shown holding the peace sign with their fingers. Across the screen viewers are encouraged baptiste giabiconi to show their peace sign and informed that every photo shared with #PeaceRocks baptiste giabiconi will spark a $1 donation to The Ringo Starr Peace & Love Fund.
A microsite for the campaign has been established and a link for it is listed in the description of the YouTube video. The site features the images from both John Varvatos Instagram and other participants.
The fund supports the non-profit David Lynch Foundation, which provides Transcendental meditation to inner-city students, women and children who have suffered abuse and veterans with post-traumatic stress disorder.
The video also launched the John Varvatos fall/winter 2014 collection campaign. On the brand s Web site the campaign images, the video and behind-the-scenes photos are displayed. Also, on Ringo s Web site, the video and a link to the microsite are posted.
Chanel shared the highlights of the filming process for its Métiers d Art Paris-Dallas collection campaign in a two-minute baptiste giabiconi video. Consumers look to brands social media for access to celebrities and events they would usually be left out of, and this video provided that look into the inner workings of the fashion brand ( see story ).
Balmain posted five campaign shots across its Facebook, Instagram and Twitter baptiste giabiconi accounts, and Rihanna, full name Robyn Rihanna Fenty, did the same, leveraging her own network baptiste giabiconi of 30 million followers. By teaming up with a celebrity who has a massive fan base, Balmain is able to introduce baptiste giabiconi itself baptiste giabiconi to new potential consumers ( see story ).
The partnership with a celebrity offers a brand an automatic baptiste giabiconi marketing platform. If the celebrity tweets, blogs or posts about the campaign, the brand most likely reaches at least a few thousand extra potential consumers. baptiste giabiconi
“The lack of branding in the photo campaign is because it is for a good cause and you definitely